BLU News Announcement

SeaDream Yacht Club is introducing a glossy, full-color magazine called BLU. The inaugural issue premieres November 2008. Published by PPI Group of Ft. Lauderdale, Florida, BLU is a bi-annual publication for SeaDream Club Members (SeaDream�s past guest organization) and onboard guests---collectively, a group of international, discerning travel connoisseurs.

Manager of the SeaDream Club, Adrienne d�Annunzio, will oversee the magazine. She said �SeaDream guests have made luxury travel a way of life. From cruising to dining to beauty to sport and entertainment, BLU will be the personification of stylish travel---a source of information for the astute, upscale traveler.� Each issue of BLU will feature articles on travel, cuisine, health and beauty, accessories, art, interiors, sport, entertainment and, of course, the elegant mega-yacht cruisers SeaDream I and II.

With only the most respected companies and experts in their field worldwide, BLU will enhance each issue with intelligent, stylish, yet personal editorial content---outstanding photography, and innovative, informative articles focusing on the products, services and experiences that SeaDream guests hold in high regard. The November issue will feature a variety of topics including a candid interview with Cyndi Lauper, a fascinating article about the whirling dervishes of Turkey and an informative look at truffle hunting in Croatia.

SeaDream Yacht Club will continue to produce its club newsletter called the SeaDreamer which will be mailed together with BLU magazine, to club members worldwide.

�The PPI Group was thrilled to develop a publication for SeaDream�s guests,� said publisher Bill Panoff. �From the start we knew that this magazine would need to stand out in the crowd, much like the cruise line itself. I�m confident that BLU reflects the impeccable tastes and interests of its discriminating readers.�